Operations & Finance Executive • Fractional & Interim Leadership

Executive Leadership for Transition, Turnaround & Growth

25+ years leading high-performance teams and P&Ls across industrial, services, nonprofit, and technology sectors. Available as a fractional or interim executive — bringing operational discipline, financial rigor, and modern AI fluency to your next chapter.

Joe Yellig

What I Bring to the Table

A rare combination of executive operating experience and hands-on AI expertise

Operations Leadership

VP/GM experience leading 80+ person organizations across five states, managing $10M+ P&Ls, and executing complex merger integrations. I've run the operations, not just advised on them.

AI Strategy

Wharton and Kellogg-trained in AI strategy, with real-world experience designing custom AI tools, building operational GPTs, and implementing automation that drives measurable business outcomes.

Business Transformation

From launching $5M eCommerce platforms to growing nonprofit revenue 40%, I bring a track record of taking organizations from where they are to where they need to be.

Education MBA — Rice University
Education BS Mechanical Engineering — The University of Texas at Austin
AI Certification Wharton — AI-Powered Future
AI Certification Kellogg — AI Business Transformation
AI Training DeepLearning.AI • MCP for Leaders

About Joe

An Operator Who Builds, Not Just Advises

Joe Yellig

Quick Facts

Based in: Issaquah, WA

Experience: 25+ years

Education: Rice MBA, The University of Texas at Austin BSME

Focus: Operations + AI

Background & Experience

I'm a mechanical engineer by training, an MBA by education, and an operations executive by experience. Over 25 years, I've led organizations ranging from 20 to 80+ people, managed P&Ls from $2.5M to $30M, and consistently delivered results that matter, revenue growth, operational efficiency, and teams that perform.

My career started in the oilfield services industry, where I spent a decade at a global technology company progressing from analyst to regional manager. From there, I moved to the corporate headquarters of a Fortune 250 waste services company, where I founded their digital marketing department, secured a $20M investment for digital transformation, and launched eCommerce platforms generating $5M+ in annual revenue.

I then took on the challenge of leading a $2.5M nonprofit sports organization as Executive Director, growing revenue 40% and player enrollment 60% over four years. Most recently, I served as VP of Operations and General Manager for a national industrial services company, running an 80-person operation across five states with full P&L accountability.

In 2025, I made a deliberate pivot into fractional and advisory work. I pursued executive AI certifications from Wharton and Kellogg, combined them with hands-on technical training in prompt engineering, AI agents, and generative AI, and began applying these tools to real business problems. The result is a practice that brings something most consultants can't: deep operational and financial leadership paired with genuine AI fluency.

I don't just understand the technology, I understand the businesses it's meant to serve.

Career Timeline

2025 – Present

Independent Practice

Fractional Executive & Strategic Advisor

2019 – 2024

Applied Control

VP of Operations / General Manager — Pacific Region

Led 80+ employees across 5 states, $10M P&L, full merger integration

2014 – 2019

ISC Gunners FC

Executive Director

Grew revenue 40%, enrollment 60%, 94% employee retention

2007 – 2013

Waste Management, Inc.

Director of Digital Marketing

Founded department, $30M budget, $20M digital investment, $5M eCommerce revenue

1997 – 2007

TechnipFMC

Progressive leadership roles over 10 years

Applications management, program management, planning & procurement

Portfolio

Real Problems, Real Results

Recent consulting engagements spanning AI implementation, strategic advisory, and operational transformation.

Chemical Manufacturing

Global Catalyst Manufacturer

Custom AI Operations Knowledge Management

The Challenge

A global industrial chemicals company needed to capture decades of institutional troubleshooting knowledge across complex catalyst manufacturing processes, from precipitation to calcination, and make it accessible to plant operators in real time.

The Solution

Designed and built a custom GPT-powered diagnostic system with a structured five-step troubleshooting workflow, decision trees covering 9 symptom categories, and a memory engine for institutional knowledge retention. Created both manager-level and simplified operator versions for maximum adoption.

Additionally, led an in-person AI workshop with the client's leadership and operations teams, training them on practical AI adoption strategies and demonstrating real-world use cases for integrating AI into their daily workflows, from process optimization to knowledge management.

30+
Issues Covered
6
Unit Operations
9
Diagnostic Categories
Live
AI Training Workshop

Petroleum Distribution

$1B Fuel Distributor

Strategy Org Design Competitive Analysis

The Challenge

A billion-dollar fuel distribution company with 250 employees across the Pacific Northwest had grown rapidly but lacked organizational alignment with strategic priorities. Functional responsibilities were unclear, technology infrastructure lagged peers, and underperforming acquisitions diluted focus.

The Solution

Delivered a three-phase engagement: organizational design framework with best-practice benchmarking, competitive analysis against 8 peer companies, and comprehensive role/accountability mapping for 20+ positions. Identified 7 critical structural gaps and defined a clear path to close them.

$1B
Company Revenue
7
Structural Gaps Found
20+
Roles Redesigned

Hospitality

Luxury Vacation Rental Startup

Full-Scope Advisory Franchise Marketing

The Challenge

A luxury vacation rental franchise operator needed comprehensive strategic support across nearly every dimension of the business: franchise valuation, org design, marketing execution, lease analysis, pricing optimization, and governance structuring for a 50/50 partnership.

The Solution

Served as a fractional strategic advisor, delivering franchise valuation analysis tied to FDD benchmarks, a complete organizational design for multi-property management, multi-channel marketing campaigns (email, SMS, direct mail), property-level pricing research, and partnership operating agreements.

Full
Scope Advisory
5+
Workstreams
Multi
Channel Marketing

Food Service

Coastal Seafood Restaurant

Acquisition Analysis Valuation Due Diligence

The Challenge

A prospective buyer needed a comprehensive business review of an established seafood restaurant to evaluate a $450K asking price, including multi-year financial trending, asset valuation, margin analysis, and seasonal performance patterns.

The Solution

Built a complete acquisition analysis with four years of P&L data, three valuation methodologies, monthly transaction detail, supplier relationship mapping, and COGS analysis by vendor. Identified declining revenue trends and quantified the gap between asking price and assessed value.

4 Yr
Financial Analysis
3
Valuation Methods
$450K
Deal Evaluated

Energy & Carbon Markets

Regional Fuel Distribution Startup

Financial Modeling Regulatory Risk Go/No-Go

The Challenge

An entrepreneur wanted to launch a lean fuel distribution business capitalizing on carbon allowance price differentials between Washington and Oregon under the state's Climate Commitment Act. The opportunity was time-sensitive and politically fragile.

The Solution

Developed a comprehensive business case with multi-scenario financial modeling, regulatory risk assessment, licensing/compliance mapping, and a risk dashboard with clear exit triggers. Defined hard stops tied to legislative, market, and regulatory events to protect against downside exposure.

$250K
Target EBITDA
3
Risk Scenarios
R/Y/G
Risk Dashboard

Manufacturing & Retail

Specialty Outdoor Products Manufacturer

AI Training Executive Adoption Change Management

The Challenge

A national manufacturer needed to introduce AI to their executive team, address data security concerns, and build practical AI fluency across five business functions.

The Solution

Delivered a corporate AI adoption package including a data security and setup guide to remove executive friction, plus a fully customized 22-slide AI training deck with 35 prompt patterns, each demonstrated with company-specific examples. Mapped 20+ concrete use cases across sales, marketing, ops, customer service, and finance, and designed a 30-day rollout plan with weekly milestones.

35
Prompt Patterns Taught
5
Departments Mapped
30-Day
Rollout Plan

Professional Services

Small Business Consulting Firm

AI Education Strategic Roadmap Capability Building

The Challenge

A small consulting and virtual assistant firm wanted to build AI fluency to improve internal efficiency and differentiate their service offering, but the founder had no AI background and needed a clear, prioritized path forward.

The Solution

Built a personalized AI education roadmap with 9 prioritized courses in a phased learning plan, a business analysis mapping AI opportunities to the firm's five service pillars, and concrete use cases for each. Identified a path to 2x productivity on client deliverables and positioned "AI-enabled virtual support" as a market differentiator.

9
Courses Prioritized
5
Service Pillars Analyzed
4-Month
Learning Path

Accounting & Financial Services

Fractional CFO Practice

AI Automation Process Design Implementation

The Challenge

A fractional CFO firm managing month-end closes for 10+ clients across six different payroll and accounting platforms needed to reduce the mechanical effort in their monthly close process without sacrificing accuracy or client trust.

The Solution

Designed a complete AI-powered close automation system, including a requirements analysis, a three-part solution architecture (client profiles, close assistant, close reports), a four-phase rollout starting with a single-client pilot, and a hands-on implementation guide with starter kit. No code required; the entire system runs on plain-English instruction files and the firm's existing Excel workbooks.

80%
Of Close Automated
10+
Clients Served
Zero
Code Required

Services

Strategy, Operations, and AI

Executive-level consulting grounded in 25 years of operational experience, enhanced by modern AI tools and strategies.

Business & Executive Consulting

Operational strategy and leadership for businesses and nonprofits navigating growth, change, or complexity

01

Fractional Executive Leadership

For businesses and nonprofits that need experienced executive guidance without a full-time hire. I embed with your leadership team to drive operations, finance, and strategy from the inside.

  • Interim or part-time COO, VP of Operations, GM, or Executive Director support
  • P&L management and operational oversight
  • Team building and performance management
  • AI strategy integration and governance
  • Vendor evaluation and change management
02

Operational Strategy & Advisory

Strategic advisory that combines deep operational expertise with analytical rigor. Org design, competitive intelligence, financial modeling, and market strategy informed by decades of hands-on leadership.

  • Organizational design and restructuring
  • Competitive benchmarking and market analysis
  • Financial modeling and valuation
  • M&A due diligence and integration planning
  • Go-to-market and growth strategy

AI & Technology Services

Helping businesses adopt AI with purpose, not just technology for technology's sake

03

AI Readiness Assessment

A structured evaluation of where your business stands today and where AI can deliver the highest-impact returns. No commitment required, just clarity.

  • Current workflow and process mapping
  • AI opportunity identification and prioritization
  • Technology stack evaluation
  • Implementation roadmap with ROI estimates
  • Executive summary with recommended next steps
04

Custom AI Tool Design

Purpose-built AI tools tailored to your specific workflows and domain expertise. From custom GPTs to automated reporting systems, designed to solve your actual problems.

  • Custom GPT/AI assistant development
  • Domain-specific knowledge base design
  • Workflow automation architecture
  • User adoption planning and training
  • Iterative refinement and optimization
05

AI Training & Workshops

Hands-on training sessions for leadership teams and staff, showing your people how to use AI effectively in their daily work. Practical, role-specific, and immediately applicable.

  • Executive AI literacy and strategy sessions
  • Team-level hands-on AI workshops
  • Role-specific use case development
  • AI tool selection and best practices
  • Ongoing adoption support and coaching

Not Sure Where to Start?

Every engagement begins with a conversation. Let's talk about your business and figure out where I can make the biggest difference.

Book a Free Consultation

Get in Touch

Let's Start a Conversation

Reach Out

I typically respond within 24 hours. For a deeper conversation about your business needs, feel free to book a time directly.

🔗
📍
Location
Issaquah, WA — Available Nationwide

Ideal For

Small and mid-size businesses, nonprofits and mission-driven organizations, companies needing operational strategy or interim executive leadership, executives evaluating M&A opportunities, and organizations exploring practical AI adoption.